
From Nike to MCDONALDS, Fortnite and even Agave Spiked Seltzer — Travis Scott has managed to secure every brand collaboration you can think of.
Now the rapper is adding movie director to his extensive resume. According to Variety, Scott signed a production deal to produce movies via his creative powerhouse Cactus Jack in partnership with A24, the independent film studio behind Oscar award-winning “Moonlight,” folk-horror film “Midsommer” and HBO’s “Euphoria.”
To share the news, Scott and A24 posted to social media, boasting what looks like a movie script. Although the title is partially redacted, the post insinuates that the first film will be aligned with his highly-anticipated album, “Utopia.”
“Life is a movie. So is this album @cactusjack and @a24 set out to bring amazing content for the future. Thru film and media. Starting with this,” Scott captions, announcing the new collaboration.
The news of the new deal comes after Travis premiered a new song from the upcoming project last month at Rolling Loud Miami.
His three-day music festival, Astroworld will also return to Houston this November.